When I started my internship in Slow Artworks, Joan and Dani were working on the identity of 80Plus Coffee, a new coffee roaster based in Barcelona.
80plus had been established with the aim of building a project focused on three different aspects: exploration, investigation and high quality and freshly roasted coffee. For that, they designed their brand image with an imaginary of science, transparency and clarity.
All of this coffee is roasted with a clear vision of how it should taste. With the combination between science and creativity, we have designed four posters for the new campaign that show all of the experimentation involved in the roasting process.