The last few months I met with Crocó –a Barcelona based jewelry brand– to redesign their logotype. During the first meetings, I realized that a logo change would not solve the complications that laid ahead.
I suggested them starting developing the visual identity of her line, create a clear but outstanding branding with a new logo and the art direction of the new campaign.
The logotype was designed to reflect the accuracy, care and delicacy that each piece has.
Client: Crocó Barcelona
Service: Branding & Identity, Consulting, Logo.