PROFILE
Originally from Barcelona, Claudia Aran studied graphic design at Elisava University of Design and Engineering. Throughout her career, she collaborated with artists and designers worldwide, specializing in the dynamic intersection of design and technology.
She currently works as a Design Director at Flodesk, nurturing the design aesthetic and brand. Before joining Flodesk in 2021, she spent 4 years as a Brand Design Lead at Typeform.
Claudia describes herself as an accurate designer with a strong vision and a distinctive eye for detail and style. Her primary focus is on elevating design maturity within brands and organizations, highlighting the significant impact of a unified brand presence.
She enjoys working with people but mostly learning from them.
‘I believe one can be inspired even by the most unexpected thing, situation, or feeling, and that these lead to truly creative and unique work.’
BIOGRAPHY
Born and raised in Barcelona
2010-12. Fine Arts bachelor, Massana School
Short course on Design Jewellery
2012-16. Graphic Design degree, Elisava School of Design & Engineering.
Short course on Experimental typography with Raquel Quevedo
Short course on Art Direction & Photography with Andoni Beristain
2015-(now). Founded Studio Claudia Aran for personal clients and in collaboration with different creatives.
2015. Internship, Frescota Agency
2016. Graphic Designer, Slow Artworks Studio
2017-2021. Joins Typeform
2017. Junior Graphic Designer, Creative Team
2018. Visual Designer, Brand Studio and Marketing
2019. Senior Design Lead, Brand Studio and Marketing Growth & Web Team.
2019. Art Direction course at UAL, London
2022. Graphic Design teacher at IED
2021-(now). Joins Flodesk
2021. Art Director for Brand and Marketing Comms
2022-now. currently working as a Design Director, nurturing the design aesthetic and brand.
SERVICES
Creative Direction
Art Direction
Brand Identities
Visual Systems
Web Design
Editorial Design
Consultancy
CLIENTS & COLLABS
Flodesk
Typeform
The New York Times
Oysho
Beyond
Teknon
La Farándula
Art Studio Barcelona
Botikarium
TheConditioningLab
CIRCLE MEMBER
NEWS
December 2023
Honoured to have my interview featured in Lovers Magazine this month, among many other talented creatives.
August 2023
Launching Flodesk's new brand identity, inspired by the people we serve and created in collaboration with DIA studio—see the visual walkthrough of the new brand and design concept.
May 2022
Hosting Unfolding Creativity with Flodesk, our first creative gathering with artists and designers from all over the world —a curated evening featuring live music by Arnau Obiols and a live painting with Mireia Ruiz, creating together the outcome of an unpredictable canvas.
May 2022
I had the pleasure of teaching a course on Portfolio and Personal Branding at IED Barcelona, for 3rd-year graphic design students.
November 2019
I couldn’t be happier to join Flodesk as an Art Director of Brand & Marketing Communications. Flodesk is an intuitive email marketing platform that helps small business owners and creative entrepreneurs design emails people love to get –founded by Martha Bitar and Rebecca Shostak.
April 2019
Traveling to London to attend an Art Direction Course at UAL, University of the Arts London.
—follow more stories on my visual journal.