At Typeform, we aimed to create a content platform that hosts engaging video, audio, and written content, showcasing our new content strategy. This platform would not only enrich our brand identity but also help increase our presence in the market. Our target audience comprises professionals who care about how they and their brand interact with the world and are interested in building a distinctive brand or marketing their product.
As the Art Director of this project, I facilitated collaborative workshops to ideate the creative concept of the ‘Meaningful Platform’ and aligned a creative vision for it with the team. Three visual hypotheses were developed, tested, and validated through a final prototype.
The design concept derived from the idea that meaningful interactions lead to progress revolving around touch and emotions. By emotionally connecting with our audience through qualitative content, we aimed to empower them, show thoughtfulness, foster a sense of belonging, and build trust.
The result shows an identity that uncovers layers of content, much like getting to know someone through meaningful conversations. This approach allowed us to reveal the depth of our content and provide an optimal and engaging experience for users exploring Typeform.